Meet Your Customers' Needs Better than Your Competitors
Your team is working hard but, you’re not seeing the results you want and you’re frustrated. Get the strategic guidance and expert insights you need to crush your goals using the exact framework that has helped thousands of businesses around the world.
Every business has its own set of unique challenges they need to overcome — productivity, marketing, sales, strategy, you name it. Attempting to demystify where your own digital sales and marketing is breaking down is extremely stressful.
For example, whether the business aims to maximise short-term sales and profits, or to develop long-term customer relationships.
A marketing training plan should be part of the way you manage employees from the outset. Start with a well-planned induction programme for new employees.
As with any form of training, you should look for reputable suppliers offering training courses with a record of delivering results. Look for recommendations from business contacts and trainers with appropriate marketing qualifications and accreditation.
For example, how many new prospects you need to contact each month and what proportion convert into customers. Or standards for customer service, and measures of customer satisfaction and loyalty.
Get feedback from customers, for example by using customer satisfaction surveys and following up with customers who stop buying from you.
However, the pace at which Digital Marketing evolves makes it difficult for many businesses to (a) understand the latest opportunities on offer; (b) which opportunities are most relevant for a company; and (c) what is the best way to execute and measure success.
Marketing automation allows you to centralize and automate key marketing actions within your business, usually through a marketing automation software tool like HubSpot.