friDay Shopping


Client

friDay

Industry

E-commerce

Brief

Co-working paradigm piverate innovate affordances user centered design personas pair programming Steve Jobs iterate earned media. Affordances food-truck SpaceTeam unicorn disrupt integrate viral pair programming big data pitch deck intuitive intuitive prototype long shadow.

Service
  • Digital Experience Enhancement
  • Add-on app Development
  • Marketing Automation
  • CRM Segmentation

Marketing Approach

Medium Rare is an elite author known for offering high-quality, high-value products backed by timely and personable support. Recognised and awarded by Envato on multiple occasions for producing consistently outstanding products, it's no wonder over 20,000 customers enjoy using Medium Rare templates.

1

Launch Builder

Stack is built with customization and ease-of-use at its core — whether you're a seasoned developer or just starting out

2

Frame

Stack is built with customization and ease-of-use at its core — whether you're a seasoned developer or just starting out

3

Frame

Stack is built with customization and ease-of-use at its core — whether you're a seasoned developer or just starting out

4

Launch Builder

Stack is built with customization and ease-of-use at its core — whether you're a seasoned developer or just starting out

Our Solutions

Medium Rare is an elite author known for offering high-quality, high-value products backed by timely and personable support. Recognised and awarded by Envato on multiple occasions for producing consistently outstanding products, it’s no wonder over 20,000 customers enjoy using Medium Rare templates.

SEO

A technically optimized site from an SEO point of view and an autonomous marketing team to fill in the page metadata (title, h1, h2, h3, h4, meta description, alt image tag, etc.)

Structure the project

Structure the project by phases and monitor progress in the roadmap using collaborative tools such as Trello and TeamGantt

User journeys

Definition of user journeys in order to have solution and functionality pages adapted to each persona

Smart content

Use of “smart content” modules allowing content personalization, to adapt the site to visitors according to their industry, persona or life cycle

CTAs

Design & implementation of various CTAs to boost lead generation (text CTA, visual CTA, banner CTA, form CTA)

Modular templates

Design & implementation of modular templates (landing page, thank you page, access page to download the resource) to create and monitor marketing campaigns with speed and agility

Training program

Tailor-made training program to know how to use the different features of each template

Objectifs & Challenges

  • Implement a fast and efficient HubSpot CMS website in less than 3 months

    The goals was twofold for ReachFive: to choose a CMS that enable the marketing team to be autonomous and pick a solution that allows them to centralize all their marketing tools. ReachFive used Malchimp for their email marketing, but needed a more advanced marketing automation tool. The solution needed to integrate to Salesforce CRM too.

  • Make a lead generation oriented website within an inbound marketing approach

    Ultimately, the needs went beyond the options of a simple CMS, and this is how ReachFive identified HubSpot. A winning combo, since the HubSpot CMS is coupled with a marketing automation solution and synchronization with Salesforce is available natively. Reachfive then took the Marketing Hub Professional license and the CMS Hub in April 2019.

  • Create a beautiful design to strengthen the credibility and brand image of the company

    Reachfive then contacted Markentive to help them create the design, integrate the website and provide support in structuring and managing this project.

Key Results

+80%

website visits from December 2019 to February 2020

+100%

new contacts generated over the same period

100%

of marketing team trained on HubSpot CMS

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