I’ve been thinking a lot about how things have changed and how businesses can take advantage of it to grow better. In this article, I'll walk you through it.
Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work. But it doesn’t have to be. Anyone can write faster if they follow a 5-step formula for writing more efficiently. I call it S.P.E.E.D. Writing. Before I describe this formula, let me admit that I write a lot. I serve dozens of clients, maintain two of my own blogs, write for a political blog, write articles for half a dozen other blogs, and do other miscellaneous writing. It seems I can never write […]
Okay, so you bought a domain and made a website, but now people are asking “How do I find your site?” We eat, sleep, and breathe SEO. So what is SEO?
Create content that attracts attention, and also helps you achieve the goals that prompted you to create online content in the first place. Here's how...
Did you get something called Google Project Beacon in the mail? Before you toss it out, see how it can help your advertising and digital marketing efforts.
Unlike a Google or Facebook Ad, which requires payment for impressions, organic SEO is about earning traffic with content. Learn more about organic SEO.
Influencer marketing has been gaining popularity over the past several years. Click here to learn more about it and to see if it's right for your business.
Google has just announced the launch of their new tool just for small business owners and it’s very aptly named Google My Business.
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.
The marketing funnel helps brands visualize the stages consumers go through when making a purchase. So, what is full-funnel marketing? Click to learn more.