Inbound Glossary

Ready to get inbound to drive growth? First, let's speak the inbound language.

Let's Speak The Inbound Language


First step to inbound marketing - know what those words mean. If you're new to inbound marketing, chances are some words just don't make sense to you. Afraid not! Read on and learn what they mean so you can apply inbound marketing to grow better.


A lead is an unknown website visitor who transforms to a known contact through the contact providing his/ her contact information in exchange for content (HubSpot, 2020).

Lead Nurturing Campaign

A series of actions, such as sending emails with valuable content, to interact with contacts and build relationship with them to move them forward in the funnel.


Personalization means to having your actions tailored to the individual. For example, personalization can be sending email that has recipients' first name or their individual interest like what products they have shown interest in.


A funnel is a series of sequential processes, for example, a website visitor converts to a lead and then becomes a marketing qualified lead.

Ready For More?


Knowing these terms not only helps you with planning your inbound strategy but also opens the door to knowing different strategies and methodology. Hop on board and we will give you a hand to walk your through more than just the inbound methodology but also digital marketing glossary and strategies that you can have to grow your business.

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Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!