Employee Spotlight – Tabitha Shafer, Paid Media Manager

January 24, 2021

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit it to our unique, diverse team. We appreciate every player, and we know that without him or her, we wouldn’t be the successful marketing firm we are today.

With this in mind, we have launched an Employee Spotlight initiative. Our hope is that, as you learn more about each of the talented individuals at our marketing firm, you will gain further insight into why we are so great together.

Today, we are thrilled to introduce Tabitha Shafer, Paid Media Manager. We have asked her a few questions to provide an insider’s look as to what makes Tabitha tick. Enjoy!

Tabitha Shafer, Paid Media Manager

Where are you from?

Born in Ohio, raised in Miami Lakes, FL.

How did you choose this career path?

I switched majors during my junior year in college and decided to pursue marketing and advertising. After graduating college I got a job uploading images to a company’s website. A position in their email marketing department opened up and I got the position. I spent the next 6 years in the email marketing field until an agency I worked for needed help with their PPC and I ventured into the world of pay-per-click. I have been doing PPC for the past 7 years.

What do you like most about your job?

That I have the flexibility to telecommute. I’ve telecommuted for the past 8 years and I love being able to do that.

What is your favorite part of being a member of the ZGM team?

The people I work with. I work with an amazing group of talented individuals at ZGM. We are like family.

What is the strangest job you’ve ever had?

I never had a strange job.

What is your favorite quote?

“When one door closes another door opens.” – Alexander Graham Bell

Do you have any pets?

Yes. 3 cats and 2 saltwater fish tanks with a variety of fish and corals.

Name one thing on your bucket list.

Travel to Australia and New Zealand.

What would you consider to be your greatest accomplishment?

Owning a home on my own and being where I am today.

Do you have any hobbies outside of work?

I enjoy traveling, saltwater aquariums, nature photography.

What’s your favorite food?

Favorite food is pizza and pasta.

Pick three words to describe yourself.

Reliable, Optimistic, Caring.

Favorite musician? Favorite music genres?

Rock, Industrial, Electronic Dance Music (EDM).

If you were a Crayola crayon, what color would you be?


You’re about to perform in a karaoke bar. What song do you pick?

I don’t do karaoke.

If you could own a vacation home, where would it be?

I’d love a vacation home in the Smoky Mountains in North Carolina.

If you could hang out with anyone for a day, alive or dead, who would it be and why?

My grandfather. He passed away when I was 10 years old. I would love to sit down with him today and ask him about his life – how he met my grandmother, hear his stories of his service in the US Navy during World War II, and learn about his career as an engineer and business owner.

Source: Employee Spotlight – Tabitha Shafer, Paid Media Manager

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