HubSpot CRM vs Salesforce Sales Cloud


Hubspot vs Salesforce – Which Is Best?

While there are many CRM options on the market, HubSpot and Salesforce are consistently rated the top two options by users in terms of satisfaction and adoption. Both platforms provide large sales teams with a robust solution that scales with growth. This page will help you understand the differences between HubSpot and Salesforce so you can decide which is the right CRM for growing your business.

Platform Comparison

HubSpot CRM


Salesforce Sales Cloud


Ratings & Reviews

Overall Rating

4.51 / 5 (2,586)

4.36 / 5 (14,554)


4.5 / 5

4.0 / 5

Value for Money

4.5 / 5

4.0 / 5

Customer Support

4.5 / 5

4.0 / 5


4.5 / 5

4.5 / 5


Starting Price



How it's priced

HubSpot CRM users do not pay any subscription fee. It is a cloud-based solution.

Salesforce users pay either a monthly or annual subscription fee for each user login. It is a cloud-based solution.

Contract Term

HubSpot CRM requires no contract for cloud-based deployment.

Salesforce requires a year-long contract for cloud-based deployment; renewed annually.

Upfront Costs

No upfront fees.

Additional fees apply for implementation (e.g., special integrations, customizations and/or data migration).

Recurring Costs

None, beyond subscription fees.

Fees apply for premium support.

Product Features

Calendar/Reminder System

Document Storage

Email Marketing

Internal Chat Integration

Lead Generationxt

Lead Scoring

Marketing Automation Integration

Mobile Access



Social Media Integration

Task Management

Territory Management

Technical Info

Ideal Customer Size







Operating Systems








Phone Support

Phone support included in subscription fee.

Phone support included in subscription fee.

Online Case Submission

Online case submission included in subscription fee.

Online case submission available to all users.

Online Support Options

Help website, knowledge base, and online community included in subscription fee.

Help website, knowledge base, and online community included in subscription fee. Additional support can be purchased.


Training not offered.

“Getting started” online catalogue available to all users. Additional live and/or online training included in subscription fee. Online training includes webinars and/or videos.

Hubspot vs. Salesforce – Which Should You Choose?

The simple answer is, if you're a smaller business with ambitious plans to grow, then Hubspot is likely the better choice than Salesforce. Hubspot offers an accessible interface  even for beginners  with admittedly less functionality overall, while Salesforce houses a massive feature catalog at the expense of ease of use.

The free Hubspot plan and good value premium tiers will make it particularly attractive for small business owners, while Salesforce is ideal for larger businesses ready to invest in an industry-leading, feature-rich CRM suite that can scale.

As CRM platforms go, Hubspot and Salesforce may initially look a long way apart. Hubspot's freemium model and relative lack of features contrasts sharply with the sprawling, feature-rich Salesforce CRM. That doesn't make either CRM the “best,” but it does mean different businesses will prefer one over the other.

Can you achieve great results with a freemium CRM platform like Hubspot? Absolutely. Plus, it's a slick, modern platform to use – nothing about it feels like costs are being cut. However, to get the best out of Hubspot, you'll want to pay for some of the premium features and plugins. At that point, it's worth pausing to consider a fully paid-for platform, such as Salesforce.