Sophia started and managed the HubSpot Service Blog, and she used to write for the HubSpot Marketing Blog. You can find her doing yoga outside, drinking iced coffee, or playing with animals.

Inbound Leads don't last forever. In this article we address the shelf life of an inbound marketing lead.

What did this bunny eat? (And more about the power of images in marketing.)

In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it. One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of […]

As we look forward to the graphic design trends 2019 predictions, we also need to look back at the great things that came out of the design world in 2018.

Customer relationship management helps you understand your customers. Here are the best and most commonly used WordPress CRM plugins.

Learn about sales orientation, including what it is, plus examples.

It’s possible your sales team may view inbound marketing with skepticism. Here are a few points to get buy-in for inbound marketing.

Here's what marketers really mean when they say "storytelling"

If you want a different audience, you need to become a different leader.