Since the founding of Hubspot in 2006, a handful of Denver marketing agencies have transformed their digital marketing services to include the now-common practice of 'inbound marketing', as well as becoming disciplined in executing the turnkey services associated with this Hubspot-coined term. The purpose of this article today is to survey some basic informative information about a sample of five of these agencies, meant to serve as a researcher's guide to who they are, what they do, and a couple of their specialties.
The names of these agencies are as follows: Advision, TMR Direct, Sprout Content, Revenue River, and ClearPivot. To simplify things, we'll walk through them one by one, with some tips at the end on what to ask them, no matter whether you're just looking or ready to buy.
Since starting in 2006 with a sole focus on pay-per-click ad management (many of those customers are still with them today), Advision has transitioned their service wheel to include entire spectrum of inbound marketing services, which includes the strategy, planning, and execution for: up-to-date SEO practices, content marketing, email marketing, workflow management, lead nurturing, ROI reporting for inbound marketing activities, and of course, high-octane PPC management backed by years of experience. One of their primary core values is essentially 'staying on top of what is going on' with their clients. Being a nimble, agile inbound marketing agency, decisions they make and recommend are always based on hard data, they are willing to give that 1-on-1 attention, and believe in total transparency of their actions and efforts on a client's behalf. Everything that they do, and how they've performed for you, is made totally visible. Visit their website at: http://www.advisionmarketing.com/services/inbound/
Originally started many years ago as an all-in-one direct mail marketing company, TMR added the Hubspot tools and inbound marketing moniker to their toolbox a few years ago. They are in the unique position to offer something called integrated marketing services, which in their case means executing a blended mixture of both outbound marketing and inbound marketing solutions. When you read their website for a few minutes, the first thing that becomes clear is their overall marketing wisdom and foresight. For the first few years they were not vertical-specific, taking in many new clients from a variety of industries. Recently their years-old mastery with clients in the building and construction industry gave them the experience and good reason to specialize in this vertical alone for the inbound marketing service wheel, which is now their concentration inside that wheel. With TMR, you'll not only get the entire set of inbound marketing services elsewhere featured in this article, you'll also get website construction on the HubSpot platform, PLUS the expertise on blended marketing solutions that can transition your company's toolset over to inbound marketing. Based in Colorado Springs, one of their local claims to fame is the energy, time, and sweat they have put into hosting many of the Hubspot User Group meetings held in the Denver area every quarter. These meetings are always instructional and informative for both new Hubspot customers and agencies, helping to mold and mature the conversation around inbound marketing, a conversation that is now 8 years old. Marketing leadership, seasoned experience in both inbound and outbound marketing, and proven success with their inbound marketing clients is what you'll find at TMR. Visit their website at: http://www.tmrdirect.com/inbound-marketing-educators
Create interesting content. All marketing agencies heard shouts and echoes of this mantra years ago before today's time of the 'almighty content-driven user experience', but as any agency now knows, it is now a continuous megaphone. And Sprout Content is the voice behind that megaphone. With only the exception of building websites on the Hubspot platform, Sprout Content's well-known success is in their ability to master the entire content marketing strategy and process for a company's website with a turnkey system that covers every need that their customer's target markets have. Strategy establishment, publishing calendar creation and execution, buyer persona/journey mapping and profiling, content roadmaps, premium long-form content production, closed-loop reporting, lead nurturing, workflow management, contact database segmentation, and all up-to-date SEO best-practices where needed. They leave out nothing. Unique to the other agencies represented here, each associate on Sprout Content's team has owned or run a business at some point in their lives. This is powerful, allowing them to connect with the customer in a way that some other agencies cannot. Combined with their relentless relationship-building approach and content-marketing-specific acumen, they are sure to help you meet the next year's inbound marketing goals and challenges.
Visit their website at: http://www.sproutcontent.com/inbound-marketing-services
If you want to know what it means to explode (bold, italicized) your company's profits through inbound marketing execution, just visit Revenue River's website, and then talk to one of their salespeople. As evidenced by their logo, Revenue River takes inbound marketing to the Olympic level. It's not just what they do for their jobs, it's what they live, breathe, and think about all the time. If you're a customer of theirs, and you find yourself not thinking about your marketing for a day or even a while, don't worry; these guys are thinking about it and executing it every minute of every day, 24/7. A Hubspot Gold partner with experienced marketing staff, this team executes everything having to do with inbound marketing: website construction, content marketing, strategy establishment, PPC management, closed-loop reporting, subject matter topography consulting, auditing of your existing inbound marketing efforts, and continued recommendations/direction on inbound marketing strategy. If I've forgotten something, it's because they've just added a new service/skillset today, but tomorrow they'll have it up on their website. Based in Littleton, Co, Revenue River helps you do three things: face reality, get results, and get your inbound-marketing-generated revenue flowing like Niagra Falls. Visit their website at: http://www.revenueriver.co/the-abcs-of-inbound-marketing
In 2009, Chris Strom (CEO of ClearPivot) decided
to leave the corporate world and contribute to the brand and marketing of companies by building clean, visually beautiful, SEO-friendly websites for
as many customers as possible. Through hard work, patience, and a series of good business development decisions over time, he later became a Hubspot partner and transformed his one-person WordPress shop into a multi-layered, multi-talented agency that executes the entire spectrum of inbound marketing to a variety of verticals and clients. There is very little that ClearPivot does not do for a company when it comes to inbound marketing, as well as everything related to inbound. From-scratch Hubspot CMS website development, full-stack inbound marketing strategy and execution (everything stated in the above sections), custom graphics illustrations, logo redesigning, brand estalishment services, persona establishment and development, SEO auditing and site infrastructure recommendations, inbound marketing auditing, and consulting itself on the very craft of how to create and assemble a company's strategic inbound marketing objectives for the coming year. In a word, they are positively disruptive. Every client they take on has reached a major turning point of some kind, and ClearPivot introduces a radical and new way of thinking about their business; a way that turns their client's websites and content assets into powerful messages that speak to the real-world problems and needs of their client's customers. Visit their website at: http://www.clearpivot.com/inbound-marketing-retainers
Each of these five agencies, through their own process and branding flavor, should be able and are able to answer the following questions for you:
Can you show me your process for helping me assess the right approach to inbound marketing?
What would the support team structure for my account look like? What are the roles and responsibilities of each team member?
How long have you been a Hubspot partner, and why should I work with you rather than any other inbound marketing agency?